Yula - Energise your spirit

 

Brief:
Devise the creative identity, brand platform and launch campaign for a new plant-based energy drink inspired by the Amazon rainforest: Yula.

Tasked with driving brand awareness and trial through OOH, social and POS, and bringing to life the brand’s partnership with One Tree Planted, a non-profit dedicated to reforestation.

Role: ECD

How we launched Yula?

We launched ‘Energise your spirit’ a 360 campaign across Europe enabling audiences to tap into their
inner animal spirit and enjoy a powerful natural energy source.

 

Made to move

Yula is all about natural energy, so what better way to showcase this than a series of fun hand animated ingredients to bring to life those natural ingredients that make up a great tasting can of Yula.

 
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Flemish TV? Easy.

Our campaign spanned Europe, across all media, so we brought in talent to help us craft creative for specific markets.
We gained language and audience insights from bringing in creative talent from those markets to help write, design and execute market specific campaigns.

 
 
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Results to date

Outselling against Coke Energy
3rd most searched for energy drink brand in Belgium

Credits

Creative: Lewys Williams
Illustrator: Guy McKinley
Producers: Alice Duynor & Micki Coaker-Pearlman

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