TV to social to OOH

2 out 3 people in the UK didnt know Walkers snacks were under 100 calories per bag?! WOT?! We leveraged this consumer truth by putting it a the heart of our idea. We subverted our snack brand iconic logos to land the surprise and reaction on the heart of the packs. We redesigned the logos with WOT?, FANCY THAT, FOR REAL, OH REALLY?, R U SURE? And SURELY NOT. These aired as 6 sheets and digital assets on social. We also created a TVC campaign where we celebrated the not-so-new news through a smart script dramatising the reactions and playfully placing our brands in the narrative.