“How can the Chocovore connect
with teens in their world?”

Tresor - Choc Drop

Brief:
Make the Chocovore cool in the eyes of french teens. Easy right?!

Role: CD

 

Have you got what it takes?

The Choco Drop campaign was launched all over France with one simple challenge - Can you feed the Chocovore? (but there’s a catch, with a drone?)

On social, digital and a twitch partnership we shook up teens worlds giving them totally control to feed the Chocovore for a chance to win. A series of epic and extraordinary games we’re created on Twitch as our live stunt and launched a series of games on facebook - hacking the functionality.

We even created a little epic film like trailer to launch the campaign in conjunction with an influencer partnership to raise awareness in teens’ worlds and culture.

 
 
 

Results:

Live views: 39,466

Unique viewers: 30,737

Minutes Watched: 151,476

Minutes watched per user: 4.9 minutes

Chat messages: 5,784

Credits

ECD: Peter Drake
Creatives: Lucy & Ryan
Producer: Alice Dunoyer

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