“How can the Chocovore connect
with teens in their world?”
Tresor - Choc Drop
Brief:
Make the Chocovore cool in the eyes of french teens. Easy right?!
Role: CD
Have you got what it takes?
The Choco Drop campaign was launched all over France with one simple challenge - Can you feed the Chocovore? (but there’s a catch, with a drone?)
On social, digital and a twitch partnership we shook up teens worlds giving them totally control to feed the Chocovore for a chance to win. A series of epic and extraordinary games we’re created on Twitch as our live stunt and launched a series of games on facebook - hacking the functionality.
We even created a little epic film like trailer to launch the campaign in conjunction with an influencer partnership to raise awareness in teens’ worlds and culture.
Results:
Live views: 39,466
Unique viewers: 30,737
Minutes Watched: 151,476
Minutes watched per user: 4.9 minutes
Chat messages: 5,784
Credits
ECD: Peter Drake
Creatives: Lucy & Ryan
Producer: Alice Dunoyer