Pringles - Celebration Academy
Brief:
We were tasked with galvanising Pringle lovers around their team at the world cup and encouraging them to show their support to their nation.
Role: CD
Celebrate. Share. Win.
We came up with 4 unique celebrations with a Pringles twist and shared them with the world to tempt fans into sharing their own football celebrations with a chance to win World Cup prizes including key match tickets and experiences.
We tapped into our fans creativity and inspired nations to get behind their team!
The Celebration Academy was born.
Join the fun on social
We launched 5 unique Pringles celebrations to spread the joy and fun to all across Europe. Encouraging participation on social throughout the World Cup across Europe was our key objective.
Credits
Creative team: Ary & Joe
Director: James Copeman
Producers: Alice Dunynor & Micki Coaker-Pearlman
Production: Dark Energy Films