How can a product launch tap into local culture on social?
We searched and recruited a local free runner squad from Peckham to put the Epic React 2’s to the ultimate test in a first person POV. We collaborated with our free runners to tell RTBs of the Nike Epic React 2’s through arming them with cameras and let them take to the roof tops of Peckham in the ultimate game of tag across London.
Role: ECD
Native storytelling
We told our story in 9:16 format shot and edited by our team in partnership with our director and creative teams. We wanted our content and story to feel genuine and real to the audience when experiencing the action unfold. Only two iPhones sacrificed in the making.
Credits
Creatives: Robin Lyons & Adam Conley
Director: Samuel Taylor
Producers: Micki Coaker-Pearlman
Production: Agile films