Nike - FE/NOM Flyknit 2
We were briefed to create localised stories of real Londoners and the way they wear the FE/NOM. Making sure the products key USPs were at the heart of the story at all times. Bringing to life the real characters and how the product empowers their best sporting self.
Role: ECD
Nothing but knit
Our idea was to find local basketball players and co-create the story by bringing them in on the script and storyboard process. We searched across London to find our talent and brought them in to work with us and the director. Co-creating the film with our talent brought a natural storyline to life for the new flyknit bra and how it’s lightweight, one material, one-piece design can fit any women.
Our campaign was shot for digital native formats using dynamic camera rigs putting the audience at the heart of the action through immersive POV cinematography and camera movement. We brought audiences into the story on social using the Instagram UI to give control to shots, intercepts and chases within the 1 on 1 storyline.
Credits
Creative: Lewys Williams
Director: Ben Masson
Producer: Micki Coaker-Pearlman