Challenge:

Kellogg’s Corn Flakes has slipped off people’s radar and out of their breakfast repertoire. People are eating other family staples (such as Weetabix) and have forgotten the simple pleasure of eating a bowl of KCF.

Our solution:

Initiate a national debate about the best ways to enjoy the simple pleasure of Kellogg’s Corn Flakes. What’s your perfect bowl?

Results:

Double-digit growth in 2017 for the brand
Smashed benchmark engagement rate by 100%
Double the View Through Rate KPI

Role: CD

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Meet our Corn Flake lovers

We searched the UK and put our audience at the heart of the campaign though their love for Kelloggs Corn Flakes and their perfect bowl.

 
 

Credits

Creatives: Johnny & Andy
In collaboration with Leo Burnett
Senior creatives: Olly & Neal

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